Fashion photography is a genre of photography devoted to displaying clothing and other fashion items. Fashion photography is most often conducted for advertisements or fashion magazines such as Vogue, Vanity Fair, or Allure. Over time, fashion photography has developed its own aesthetic in which the clothes and fashions are enhanced by exotic locations and story lines. Fashion photographers play a vital role in enhancing the work of a designer. Exporters and advertising agencies are looking for qualified photographers who can add to the visual appeal of their products.

The Job. Good photographers can earn between $3,000 to $15,000 per day. It is advisable to start as an apprentice and gradually work one's way up. Fashion photography is a special branch of photography that involves style shoots, props and models. It has emerged as a career only recently. Along with advertising photography, it has now become a line
in itself. "Possibly the most common misconception about fashion photography is that the photo-grapher just shows up and begins snapping away at the models. In reality, 90 percent of the job doesn't even involve picking up a camera." Imagine you're a

fabulous trendy fashion photographer. What do you imagine yourself doing? Chances are, you're clicking away unending rolls of film while screaming "Yes, yes, yes,YES!!" at stunningly gorgeous models, receiving lucite statuettes for the "Fashion Photographer of the Year," traveling to exotic locations with palm trees,white sands, blue seas and scantily clad women.

A career in fashion photography doesn't have to be an impossible dream. With its huge audience, high pay-checks and glamorous international lifestyle, fashion photography may seem like one of the world's most sought-after professions. But for every fashion photographer who makes it through the door

of a top magazine, a thousand others find their niche fashion advertising, art photography, celebrity portraiture or even paparazzi work to make a living.
Fashion Photography